Ad Agency

Facebook should be part of any business. It is too huge for a business of any size to ignore. 

 1. People Spend a Big Amount of Time on Facebook.

Any business needs a Facebook page because is where your future customers hang out.

The average American spends around 40 minutes per day on the platform sharing links, liking posts, and commenting.

Did you know that every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos? Yes!!! That is why we need to take advantage of that traffic.

2.  You Can Target Specific Users

You can target ONLY the people who you want to show your ads to. You will ONLY pay
for your ideal customer to see your ads; this increases your conversion rate and decreases
the amount that you have to spend to convert leads into paying customers! How
awesome is that!

Plus, Facebook has retargeting, which is a fun little feature that lets you show ads to the people who’ve already visited your website. So, you know how you added that one pair of ASOS boots to your shopping cart that one time and now they’re following you around the Internet? Yeah, you can do that too.

3. Facebook Provides Useful Analytics

Ads on Facebook allows you to reach users even when they may not be in a buying mindset. But no worriesm this can be an opportunity. Whereas your ads may be ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing.

Facebook provides you with insights related to your goals. Many of these are about social ROI — or how users reacted to your ads. It alsogives you data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. All these metrics are in real time, allowing you to make changes to your ads as necessary.

4. Highly Scalable Content Promotion

If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks.

But this isn’t enough. Facebook Ads will amplify the reach of your content.

By using ads, you’ll actually end up getting more organic reach for your content.

How is this possible? When influencers share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience.

5.  You Can Measure Your ROI

It’s difficult measuring the ROI (return on investment) of a TV ad or a double-page magazine spread. But, it isn’t so hard measuring how many sales your Facebook ads resulted in.

My point is that it’s really easy to see whether you’re making a positive return from your Facebook Ads or throwing money out of your window.